Thursday, 19 November 2015

Guinness World Records hires Sky’s Jakki Lewis as PR director for EMEA and APAC regions

Sky’s former publicity manager, Jakki Lewis, has been named as the new PR director at Guinness World Records for the EMEA and APAC regions.

Lewis will be responsible for managing the Guinness World Records brand, including the company’s consumer PR activity across all new and existing products.

Her remit also includes crisis management, events, publicity campaigns and internal comms.

Leading a team of four, Lewis will also head up the PR for Guinness World Records’ commercial division, which works with global brands, agencies and other organisations seeking to use record-breaking to enhance their marketing, PR or employee engagement campaigns.

Her appointment follows the departure of predecessor Amarilis Whitty, who left the company in September to take up the post of global PR manager at HIT Entertainment.

In her previous role at Sky, Lewis worked across the portfolio of entertainment brands, including Sky Living, Sky Atlantic, Sky 1 and Sky Arts, where she led the channel publicity teams to deliver creative PR campaigns and strategies.

Before Sky, she worked as a senior PR manager at Virgin Media Television (formerly Flextech), where she headed up the launch of Virgin1BravoLiving and Challenge.

Nadine Causey, Guinness World Records’ senior vice president, EMEA and APAC, said: “We’re delighted to welcome Jakki to Guinness World Records. With her fantastic experience in PR and broadcasting she’s a valuable addition to the team. Guinness World Records has undergone a huge transition in recent years, which is still ongoing, and Jakki is the perfect candidate to help take our brand to the next level.”

Lewis added: “Guinness World Records is one of the most loved family brands in the world and one I personally grew up with, so I’m really excited to have joined at such an exciting time. With a wealth of new initiatives and launches in the pipeline, I’m looking forward to establishing new partnerships and being part of such an iconic company.”

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