Monday, 5 September 2016
Philip Morris International (PMI) has named Liam English director of corporate communications.
English has a background in pharmaceutical PR, and was previously director of his own consultancy, Liam English Communications. Prior to that, he worked as a communications director for the European Federation of Pharmaceutical Industries and Associations (EFPIA), which represents the European pharmaceutical industry.
English’s career also includes time spent as communications and press officer for the Department of Health in the eastern region, where he acted as the main link between the NHS and the Government.
English said: “PMI is very much focused on a strategy promoting ‘reduce-risk products’.”
Through communications and corporate affairs, English will help to lead on PMI’s mission, as outlined by PMI CEO, André Calantzopoulos,
He highlights Calantzopolous’ words in the recently published United Nations Global Compact Communication on Progress: “While we are proud of these and many other initiatives, the greatest contribution that PMI can and must make towards global sustainability is to address the impact of smoking on health. We recognize that combustible cigarettes are a dangerous product, and the best way to avoid the harms of smoking is never to start, or to quit. But much more can be done to reduce health risks for the world’s 1.1 billion smokers.
“Technological innovation is transforming our industry with a wide range of noncombustible nicotine products that have the potential to significantly reduce health risks when compared to smoking.”