Wednesday, 11 November 2015
Domino’s has brought in Maitland to handle financial and corporate PR following a four way pitch and, in addition, has bolstered its in-house team with three hires including Louise Butler who has joined as brand and digital comms manager.
Maitland has been appointed to offer a "broader communications function" to match its growth.
The pizza delivery company employs 25,000 people and operates some 900 stores across the UK, with the aim of opening up to 50 more stores a year. The Domino's app has been downloaded over 10 million times, with 75% of sales now being made online.
Nina Arnott, head of communications at Domino's, said: "We selected Maitland because it is able to provide us with a full range of services including corporate reputation building and public affairs as well as financial PR and investor relations. It impressed us with its joined-up thinking and creativity.”
Domino's has also expanded its in-house team with three additional hires across the business, who all report into Arnott. Louise Butler joins as brand and digital communications manager and will work closely with Domino’s agencies and the wider marketing and digital marketing teams to ensure integration across the company's campaigns.
Kate Ironside joins the company as corporate comms manager with over ten years' experience in comms roles, working for clients such as BP, Ernst & Young, GlaxoSmithKline and Gatwick Airport. Abbey Everett has joined as communications assistant.